It’s important to love your work because life is short. I was steeped in photography from an early age through my dad and my brother, so the concepts of visual storytelling came early. Post digital revolution, people are tired of being ‘marketed at’. Authenticity and story are the main things now, whether it’s a live music performance, a photograph, a video or a music recording. The most powerful stories are those that are told simply but tap into deeper emotions. I enjoy working with like minded people who share a passion to weave stories rich in imaginative narrative content whatever the platform.