It’s important to love your work because life is short and this ain’t no dress rehearsal. Looking back 20 years, who would have predicted how fast technology would change? My dad was a keen photographer, and so is my older brother Martin, who is an expert in early photographic techniques. So having been steeped in it from an early age I’ve been running along with the digital revolution ever since. Powerful computers and cameras have given anyone access to the essential tools for telling stories, but there’s a lot more to it than the gear, there’s the idea. Old school thinking crashed earthwards. But some things remain the same – crafting a story – show not tell – the creative process and the ideas that flow from that – listening, authenticity, emotional impact, keen eye, right brain. The suite of shooting and editing skills, and giving the client as much access to the creative content as possible. When I work with a client I give control of editing decisions by using an workflow that gives them a window into their material. I use an excel transcription process whereby the spoken narrative is removed from the vision for easy editing and a way of communicating their choices. I am a musician and understand the relationship between music, emotion and the moving image. The most powerful stories are those that are told simply but tap into our deeper emotions. I enjoy working with like minded people who share an aspiration to weave stories rich in imaginative narrative content.